WOFEX MANILA
6-9 AUGUST 2025
WORLD TRADE CENTER and SMX CONVENTION CENTER
Turning 25 is more than a milestone, it is a celebration! For WOFEX, it’s a celebration of 25 years of hard work, dedication and commitment to be of service to the people who trust us with their brands, who come to see and experience every show we stage and who support us with their loyalty and patronage.
This August 6-9, join us as we celebrate turning 25! In our customary two simultaneous locations (World Trade Center and SMX Convention Center), we promise to bring you an expo that will be unforgettable, exciting and inspiring as we once again showcase the best global and local F&B brands, offer unique learning opportunities and give you The Ultimate Food Show Experience. See you at WOFEX Manila!
MOST FOCUSED FOOD and BEVERAGE EXHIBITION
We have carefully curated the different event halls to allow the trade buyers to conveniently find within WOFEX all their sourcing needs.
At World Trade Center, you will see a comprehensive line up of products and services related to baking, food processing, packaging, manufacturing, handling and cold chain. See more country pavilions, new products, quality ingredients and the NEW section on agri food products located at the Annex Hall.
Located at the Ground Floor of the SMX Convention Center, FINE FOODS is a dynamic exhibition where local and international food products are featured, fostering connections perfect for buyers looking for food distribution.
Step into FOODSERVE, a vibrant hub on the 2nd floor of the SMX Convention Center, where the future of beverages unfolds! It features suppliers for beverages, including, coffee, tea options, and other drinks. It also highlights essential foodservice equipment and a complete range of HORECA (Hotel, Restaurant, Cafe/Catering) supplies, covering everything from front-of-house needs to back-of-house operations.
Now on its 15th year, WOFEX shall continue to be host to the most prestigious culinary competition in the country today with its Philippines Culinary Cup, the country’s only culinary competition certified by WACS or the World Association of Chefs Societies. The Philippine Culinary Cup : Where The Best Meet To Compete.
Advanced education beyond what is learned from the classroom is what WOFEX University has been offering nationwide. By inviting industry practitioners with a wealth of first-hand experiences, the learning is richer, the sharing more valuable, and the content more relevant to the food service professionals.
The Hotel Summit & Expo continues to integrate the country’s growing food & hospitality industry – from rooms, to dining outlets, to recreational facilities.
The Frozen Food Zone is where you will find meat/poultry, meat products and frozen food items from premium global brands, highlighting a dynamic and growing segment in the Philippine meat industry. With increasing demand for convenient, high-quality, and ethically sourced frozen products, this zone is your essential gateway to innovation and opportunity.
In 2025 we will be breaking some rules because who says trade shows can’t be both Fun and Productive.
WOFEX Manila 2024 Highlights
WOFEX Manila 2024 exceeded every expectation and we want to express our gratitude to our exhibitors, partners, clients, industry friends and the many visitors and guests who helped make the event a runaway success. Thank you for the kind words our exhibitors had in describing their experience – phenomenal, worth it, amazing experience, good leads, very happy, we are joining again, to name a few. We are happy when you’re happy! See you in WOFEX 2025! Join WOFEX! www.wofex.com
CALENDAR OF ACTIVITIES
WORLD TRADE CENTER MANILA
WTCMM Building, Pasay Extension corner, 1300 Sen. Gil J. Puyat Ave, Pasay, Metro Manila
WOFEX Start-Ups
WORLD TRADE CENTER | ANNEX HALL
6-9 AUGUST 2025
WOFEX Start-Ups Pavilion – an exciting addition to WOFEX Manila!
We’re cheering for the 8 amazing innovators who made the cut! Come support them as they show off their cool new products at the World Trade Center, Annex Hall, during WOFEX. Let’s see and savor the future of food together!
KITCHEN THEATER
WORLD TRADE CENTER | ANNEX HALL
6-9 AUGUST 2025
USAPANG AGRIBIZ
World Trade Center Manila I Luna Function Room
6-9 AUGUST 2025
WOFEX B2B - FROZEN FOOD ZONE
World Trade Center Manila
6-9 AUGUST 2025
This exclusive business meeting seeks to connect foreign exhibitors in the WOFEX FROZEN FOOD ZONE at the World Trade Center with Philippine companies in the food and hospitality industry. It will be a great opportunity to explore business prospects, broker deals and establish partnerships with top suppliers and industry leaders from around the globe. This August 6-9, 2025, connect, convert and close deals at the WOFEX B2B Meeting – where every meeting is an opportunity to grow your business.
FROZEN FOOD ZONE
World Trade Center Manila
6-9 AUGUST 2025
Looking for new products, fresh ideas, or trusted partners in the frozen food industry? There’s only one place to be – the Frozen Food Zone!
Get ready to explore a world of premium frozen meats and products from top suppliers in Brazil, Poland, Russia, and more!
Visit the Frozen Food Zone of WOFEX at the World Trade Center on August 6-9. Don’t miss the chance to connect, discover, and grow.
The PHILIPPINE BAR SCENE
World Trade Center Manila | Joya Room
6 AUGUST 2025
Learn the basics of bartending from an expert! Niño Cruz, co-founder of Drinks Be With You and resident bar instructor at the Phil. Bar Scene, is back to teach and inspire bar aficionados on August 6 at the World Trade Center. Don’t miss his exciting class!
It’s mixology time at the Phil. Bar Scene and WOFEX U. Join Patrick Leyble and let him guide you on the intricacies of advanced mixology. Class is on August 6 at the World Trade Center.
Have a fun afternoon learning about coffee cocktails from master barista, Larry Andrada, on August 6 at the World Trade Center.
Check out the complete Bar Scene Package of WOFEX U and the Phil. Bar Scene at https://wofexu.com/
KITCHEN VENTURES
World Trade Center Manila | Joya Room
7 AUGUST 2025
Take your passion to the next level. Discover how you can make it work to your advantage. Sign up for Kitchen Ventures and learn from the experts how you can turn your passion for food into a profitable business.
Join the sessions this August 7 at the World Trade Center.
Register now at www.wofexu.com
WOFEX UNIVERSITY MANILA
World Trade Center Manila | Amorsolo Room
6-7 AUGUST 2025
At WOFEX U there’s always something new to learn. This August 6 & 7 be sure to join us at the World Trade Center for the Food Business Track and the Baking Series.
CALENDAR OF ACTIVITIES
SMX CONVENTION CENTER MANILA
Mall of Asia Complex, Seashell Ln, Pasay, 1300 Metro Manila
THE PHILIPPINE CULINARY CUP 2025
SMX Convention Center
6-9 AUGUST 2025
The 15th Anniversary of the Philippine Culinary Cup is going to be extra-special as we have 49 foreign Worldchefs judges flying in to join 24 local judges. It will be a tough and exciting four days of intense competition that you wouldn’t want to miss!
Watch the competitors as they work to impress the judges and gain top honors on August 6-9 at the SMX Convention Center. Visit WOFEX Manila at our two simultaneous venues – the World Trade Center and SMX Convention Center.
KITCHEN THEATER
SMX Convention Center, 2nd Floor | Function Room 5
DRINKS EXPERIENCE HUB
SMX Convention Center, 2nd Floor | Meeting Room 10
WOFEX UNIVERSITY MANILA
SMX CONVENTION CENTER MOA | 2ND FLOOR | MEETING ROOM 4
6, 7 & 9 AUGUST 2025
WOFEX U is happy to announce its exciting line-up of classes for WOFEX Manila this coming August 6, 8 and 9 at the SMX Convention Center. Learn from top industry professionals!
HOW TO USE LINKEDIN and PODCASTING to GROW YOUR BUSINESS
SMX CONVENTION CENTER MOA | 2ND FLOOR | MEETING ROOM 4
7 AUGUST 2025
Learn about increasing your profits by growing your brand from Ms Wanda Tan Calupig, multi-awarded coach and certified NLP Master Practitioner. Sign up for her classes at WOFEX U on August 7 at the SMX Convention Center. Learn from top industry experts, only at WOFEX U!
FROM BEAN TO CUP: SECRET OF A CHAMPION BARISTA
SMX CONVENTION CENTER MOA | 2ND FLOOR | MEETING ROOM 6
8 AUGUST 2025
Let the master share with you his secrets! Join World Champion Barista, Mr. Soren Stiller Markussen at WOFEX U for a special coffee class on August 8 at the SMX Convention Center. Sign up now!
Check out the complete list of WOFEX U classes at wofexu.com
Ms JANETTE TORAL in WOFEX Manila
SMX CONVENTION CENTER MOA | 2ND FLOOR | MEETING ROOM 7
8-9 AUGUST 2025
Be the best kind of leader! Join Ms Janette Toral on August 8-9, 2025 at the SMX Convention Center as she talks about Leadership Mastery and Transformational Team Leadership.
Hear what they have to say…
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